2014 Nickelodeon Worldwide Day of Play
Nickelodeon’s Worldwide Day of Play is a national campaign that encourages kids to go outside and play through an empty block of programming. Once a year, Nickelodeon goes dark and hosts outdoor events for kids across the US. This summer I got to work on the image spot that ran in the weeks leading up to the day. The concept for the campaign was to place the viewer “in the game,” so to speak. Using first person point of view throughout the spot put the audience directly with the kids playing. Working with a very talented crew, I assisted the shoot for the spot and shot B-roll footage that we could use to integrate digital type, for title cards or other information. I then worked with a team of animators to track and composite the footage.